Join us at Miami Innovation Week Nov 29 - Dec 2 🏖🔬📈
Plus: Chevron and Lionsgate introduce new retail investor initiatives
Hello Everyone!
Welcome to The Roundtable Roundup. You’ve indicated that you’d like to stay up-to-date on what we’re building and the broader industry.
Each week, we’ll explore the the future of corporate ownership, marketing, and investor relations. This rapidly evolving intersection is creating new opportunities for companies to maximize shareholder returns while offering customers a more valuable and fulfilling relationship with the companies that serve important functions in their lives.
Stakeholder Labs will be researching a number of key topics and educating our subscribers on trends, successes and challenges in this emerging field.
Topics include:
How a company’s composition of investors (institutional vs retail vs influential) impacts their bottom line
Effective ways for companies to reward stockholders
Factors that impact a customer’s willingness to buy or sell stock
Regulatory updates impacting retail investors
Case studies highlighting innovative forms of corporate participation
In true roundtable spirit, we’d like to invite you to have a seat at the table and welcome your comments and suggestions.
Matt Joanou, CEO of Stakeholder Labs
Quick Thoughts & Updates:
There is no doubt that this year's holiday season will be economically challenging for many consumers. Companies of all sizes are vying for fewer purchases that provide the same level of practical and emotional value. We will be looking closely at how brands communicate to customers and investors during this time and learning from the fast changes in the marketplace.
Stakeholder Labs will be at the Marketing Innovation Summit during Miami Art Week November 29 - December 2 meeting with business leaders and introducing our Roundtable product. If you or someone you recommend we meet will be in Miami that week, please let us know!
The Roundup
Lionsgate debuts shareholder Red Carpet Rewards Program (Yahoo)
Lionsgate, home to the blockbusters John Wick, Hunger Games, Twilight Saga, Dirty Dancing, Expendables, Ghosts, Saw, Power, Now You See Me and Mad Men brands & franchises, among many others, will now offer verified shareholders a wide array of perks under its tiered Shareholder Red Carpet Rewards program.
Shareholders will receive commemorative shareholder certificates featuring favorite Lionsgate movies & television series, 50% off STARZ streaming service as well as other giveaways, sweepstakes and events.
Lionsgate EVP, Head of Global Products & Experiences described the program as “...a ground-breaking way of connecting with retail shareholders, while continuing to grow the worlds of our biggest brands with consumers around the globe.”
Chevron is starting to talk to retail investors in a brand new way (CNBC)
Chevron joined U.S. Steel and Howard Hughes Corporation among traditional firms to recently host their first digital Q&A with retail investors.
According to Broadridge Communications, 90% of the S&P 100 are currently conducting some form of virtual shareholder meetings.
One of the top questions submitted by Chevron shareholders was ‘are you investing in clean energy?’ suggesting that company values and the environment as a stakeholder is a key concern for retail investors.
Customers and business owners are forming closer relationships which is driving sales Customers speak loudest and celebrity ownership is mattering more (Annual Drizly Report)
Drizly, a leading alcohol delivery service, recently published their annual report highlighting key changes and trends in consumer behavior, most notably:
71% of retailers identified customer feedback as the biggest influence on product stocking decisions, besting distributor recommendations.
When asked about special attributes that matter most, celebrity ownership climbed into second place this year with 54% of retailers citing star power as a reason to carry a product.
Takeaway: high visibility ownership groups and their direct relationships with their customers is increasingly circumventing traditional retail sales channels.
